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In
September 1973, The special edition Jeans (S761
edition) has had a big commercial success everywhere
in Europe. Jeans beetles were a popular car, and
Volkswagen proposed in middle of year 74, a kit that
allowed all owners of beetle, to make a Jeans look
their autos. This package, sold in the concessions,
was called "Jeans Kit".
Jeans Kit was composed of seats slipcovers, of a
pommel of gearshift, of hubcaps, of mudflaps, of a
set of stickers similar to the original set.
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Belgian advertisement of "Jeans
Kit"
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Presentation
of the Jeans Kit in a Dutch magazine. Here
is the translation:
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since
the enormous succes of the
previous Jeans version of the
Vokswagen Bug, there has been
launched a second action round
this type of bug. the new action
isn't limited however to the
Jeans only... thanks to a
special Pack even every bug can
be transformed into a Jeans!
as already said, this kit 1974
is not just for jeans beetles in
restauration or newer bugs, but
also for used bugs. this package
- the so called Jeans Kit-
contains the seat covers (front
and back) in special Jeans
fabricate, the Jeans gear
shifter, Jeans wheelcaps, Jeans
mudflaps, and the Jeans stickers
for the flanks and the engine
hood.
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(Thank
you at Michiel Debu that translated me
this article)
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Here
is the Jeans Kit in detail:
Seats
covers
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The
slipcovers, made by Votex (that produces
again today, accessories for Volkswagen)
cover the front and rear seats . The
sewings take the same drawing that the
seats of the original Jeans beetle but the
pocket behind the backrest and the chrome
buttons are here absent. These slipcovers
clung on the armature of the seat with the
help of rubber bands and hooks
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Hubcaps:
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The
hubcaps are in hard plastic matter and
have the same measurements and shapes that
a standard hubcap. They set by pressure on
the wheel. "Jeans" monogram is
embossed.
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gearshift
lever pommel:
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The
gearshift lever pommel is in soft plastic,
imitating a pommel made of stuffed leather.
Jeans logo is affixed on the superior part
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Rear
mudflaps:
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The
rear mudflaps in thick and flexible
plastic are manufactured by Wegu (that
manufactures again, him also,
mudflaps and carpets, plastic product
among others). monogram Jeans and the
strips recalling those affixed on the
bodywork are printed in white.
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Stickers:
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the
kit of stickers is composed of the lateral
strips, of 2 Jeans logo to put on the rear
and front hoods, and to finish, a set of
"sewings" to put from the front
hood to the rear hood, passing by the roof
and the flanks. One explanatory note was
provided with the stickers .
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I
didn't find any information about the diffusion of
this kit. It has probably been sold in the countries
where Jeans beetles were proposed in concession. I
also think that the elements that compose it could
be sold separately.
we
can note a light difference between the letter A on
the Jeans original logo and the logo of Jeans kit.
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On
the left, the original Jeans logo. On the
right, the logo of the Jeans kit.
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I
hear to speak regularly, by e-mail or in
VW meetings, of 74's Jeans beetles in blue
or green colors. In spite of my research
and the call passed on the site, I didn't
find no indication or information
confirming their existence (what doesn't
mean that they didn't exist !). I think
that these Jeans beetles in unusual colors
were beetles equipped of a Jeans kit. What
can explain that some people affirm,
without lies, to have seen green or blue
Jeans.
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